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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Zakup książki
Advertising: A Very Short Introduction, Winston Fletcher
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Advertising: A Very Short Introduction
- Język
- angielski
- Autorzy
- Winston Fletcher
- Wydawca
- Oxford University Press
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 140
- ISBN10
- 0199568928
- ISBN13
- 9780199568925
- Seria
- Ocena
- 3,25 z 5
- Opis
- Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.