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Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
Zakup książki
Marketing, Dennis Adcock, Al Halborg, Caroline Ross
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Marketing
- Język
- angielski
- Autorzy
- Dennis Adcock, Al Halborg, Caroline Ross
- Wydawca
- Pearson Education
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 534
- ISBN10
- 027364677x
- ISBN13
- 9780273646778
- Seria
- Tagi
- Biznes
- Ocena
- 3,75 z 5
- Opis
- Now revised and updated, this text offers undergraduate students an introduction to the world of marketing. The fourth edition includes new material on areas such as e-commerce, the Internet and relationship marketing. Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.