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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
Zakup książki
Public Relations Case Studies from Around the World, Peter Lang Publishing Inc
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
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- Tytuł
- Public Relations Case Studies from Around the World
- Język
- angielski
- Autorzy
- Peter Lang Publishing Inc
- Wydawca
- Peter Lang
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 351
- ISBN10
- 1433123460
- ISBN13
- 9781433123467
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.