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For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
Zakup książki
Influencer Marketing : who really influences your customers ?, Nick Hayes, Duncan Brown
- Język
- Rok wydania
- 2008
- Oprawa
- (miękka)
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- Tytuł
- Influencer Marketing : who really influences your customers ?
- Język
- angielski
- Autorzy
- Nick Hayes, Duncan Brown
- Wydawca
- Elsevier
- Rok wydania
- 2008
- Oprawa
- miękka
- Liczba stron
- 256
- ISBN10
- 0750686006
- ISBN13
- 9780750686006
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,85 z 5
- Opis
- For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.