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"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
Zakup książki
Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Język
- Rok wydania
- 2017
- Oprawa
- (twarda)
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- Tytuł
- Sport Business Analytics
- Język
- angielski
- Autorzy
- C. Keith Harrison, Scott Bukstein
- Wydawca
- CRC Press
- Rok wydania
- 2017
- Oprawa
- twarda
- Liczba stron
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Seria
- Kategorie
- Tagi
- Sport
- Ocena
- 5 z 5
- Opis
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.