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Parametry
- 230 stron
- 9 godzin czytania
Więcej o książce
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Zakup książki
Advertising as Communication, Gillian Dyer
- Język
- Rok wydania
- 1982
- Oprawa
- (miękka)
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- Tytuł
- Advertising as Communication
- Język
- angielski
- Autorzy
- Gillian Dyer
- Wydawca
- Methuen
- Rok wydania
- 1982
- Oprawa
- miękka
- Liczba stron
- 230
- ISBN10
- 041674530x
- ISBN13
- 9780416745306
- Seria
- Kategorie
- Opis
- Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.