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A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
Zakup książki
Reimagining and Reshaping Events, Jeffrey Wrathall
- Język
- Rok wydania
- 2022
- Oprawa
- (miękka)
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- Tytuł
- Reimagining and Reshaping Events
- Język
- angielski
- Autorzy
- Jeffrey Wrathall
- Rok wydania
- 2022
- Oprawa
- miękka
- Liczba stron
- 284
- ISBN10
- 1911635883
- ISBN13
- 9781911635888
- Seria
- Opis
- A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.