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Arthur Asa Berger′s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition , Berger has added new chapters in each of the following experimentation, historical research, comparative research and participant observation.
Zakup książki
Media Research Techniques, Arthur Asa Berger
- Język
- Rok wydania
- 1998
- Oprawa
- (miękka)
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- Tytuł
- Media Research Techniques
- Język
- angielski
- Autorzy
- Arthur Asa Berger
- Wydawca
- Sage
- Rok wydania
- 1998
- Oprawa
- miękka
- Liczba stron
- 188
- ISBN10
- 0761915370
- ISBN13
- 9780761915379
- Seria
- Kategorie
- Tagi
- Ocena
- 3,65 z 5
- Opis
- Arthur Asa Berger′s essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition , Berger has added new chapters in each of the following experimentation, historical research, comparative research and participant observation.