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All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.
Zakup książki
The salesperson's pocketbook, Clive Bonny
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka)
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- Tytuł
- The salesperson's pocketbook
- Język
- angielski
- Autorzy
- Clive Bonny
- Wydawca
- Management Pocketbooks
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 128
- ISBN10
- 187047192x
- ISBN13
- 9781870471923
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 4 z 5
- Opis
- All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.