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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Zakup książki
All the Right Moves, Constantinos Markides
- Język
- Rok wydania
- 2000
- Oprawa
- (twarda)
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- Tytuł
- All the Right Moves
- Język
- angielski
- Autorzy
- Constantinos Markides
- Wydawca
- Harvard Business Press
- Rok wydania
- 2000
- Oprawa
- twarda
- Liczba stron
- 220
- ISBN10
- 0875848338
- ISBN13
- 9780875848334
- Seria
- Tagi
- Biznes
- Ocena
- 3,85 z 5
- Opis
- Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.