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It doesn't matter how good a company's products or prices are-these days, a company must also offer incredible customer service. Freemantle provides managers with steps to implement a top-flight customer service program that includes workshops, goal-setting, audit trails, weekly reviews, brainstorming, rewards, and incentives. Emphasizing global thinking and global markets, Freemantle also presents examples and case studies of major international and local companies like British Airways, BMW, Mars Confectionary, and the Bank of Scotland. His "14 Key Tests of Customer Service" is an unbeatable tool for executives to assess their own companies. More comprehensive than other books on the subject, this is a must-read for managers in customer service, human resources, sales, and other areas.
Zakup książki
Incredible Customer Service, David Freemantle
- Język
- Rok wydania
- 1994
- Oprawa
- (miękka)
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Incredible Customer Service
- Język
- angielski
- Autorzy
- David Freemantle
- Wydawca
- McGraw-Hill
- Rok wydania
- 1994
- Oprawa
- miękka
- ISBN10
- 007709008X
- ISBN13
- 9780077090081
- Seria
- Tagi
- Biznes
- Ocena
- 2,65 z 5
- Opis
- It doesn't matter how good a company's products or prices are-these days, a company must also offer incredible customer service. Freemantle provides managers with steps to implement a top-flight customer service program that includes workshops, goal-setting, audit trails, weekly reviews, brainstorming, rewards, and incentives. Emphasizing global thinking and global markets, Freemantle also presents examples and case studies of major international and local companies like British Airways, BMW, Mars Confectionary, and the Bank of Scotland. His "14 Key Tests of Customer Service" is an unbeatable tool for executives to assess their own companies. More comprehensive than other books on the subject, this is a must-read for managers in customer service, human resources, sales, and other areas.