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"Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.
Zakup książki
Strategic Storytelling: How to Create Persuasive Business Presentations, Dave McKinsey
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
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- Tytuł
- Strategic Storytelling: How to Create Persuasive Business Presentations
- Język
- angielski
- Autorzy
- Dave McKinsey
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 266
- ISBN10
- 1500594466
- ISBN13
- 9781500594466
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- "Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.