Playful patterns

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From earliest development we are hardwired to recognize patterns in our surroundings. Ostensibly a survival mechanism, this skill has been taken over by aesthetic considerations in recent generations, leading to an explosion of graphic imagery. Patterns cover the walls we live in, the streets we walk on, and the products we consume. Sometimes translating our instinctual memories, other times our playful yearnings, the combinations of color, shape and form are endless. With the capacity to comfort or provoke, use of pattern or motif in design is a formidable weapon in the hands of a skilled designer. Play Pattern presents some of the best pattern design of recent years, used to promote brands and products on bags, clothing, posters, packaging, books and more.