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There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Zakup książki
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Język
- Rok wydania
- 2010
- Oprawa
- (miękka)
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- Tytuł
- Global Political Marketing
- Język
- angielski
- Wydawca
- Routledge
- Rok wydania
- 2010
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Seria
- Kategorie
- Tagi
- Biznes
- Opis
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.