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This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Zakup książki
Fundraising Management, Adrian Sargeant, Elaine Jay
- Język
- Rok wydania
- 2014
- Oprawa
- (miękka)
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- Tytuł
- Fundraising Management
- Język
- angielski
- Autorzy
- Adrian Sargeant, Elaine Jay
- Wydawca
- Taylor & Francis Group
- Rok wydania
- 2014
- Oprawa
- miękka
- Liczba stron
- 439
- ISBN10
- 041583158X
- ISBN13
- 9780415831581
- Seria
- Kategorie
- Tagi
- Poradniki
- Ocena
- 3,75 z 5
- Opis
- This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention. Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising. This is a clear, problem-solving guide that no fundraising student or professional should be without.