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An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
Zakup książki
Communication research measures : a sourcebook, Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher
- Język
- Rok wydania
- 1994
- Oprawa
- (twarda)
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- Tytuł
- Communication research measures : a sourcebook
- Język
- angielski
- Wydawca
- Guilford Press
- Rok wydania
- 1994
- Oprawa
- twarda
- Liczba stron
- 400
- ISBN10
- 0898622913
- ISBN13
- 9780898622911
- Seria
- Ocena
- 4,45 z 5
- Opis
- An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.