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Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Zakup książki
(Re)inventing the Brand, Jean Noël Kapferer
- Język
- Rok wydania
- 2001
- Oprawa
- (miękka)
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- Tytuł
- (Re)inventing the Brand
- Język
- angielski
- Autorzy
- Jean Noël Kapferer
- Wydawca
- Kogan Page Publishers
- Rok wydania
- 2001
- Oprawa
- miękka
- Liczba stron
- 224
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,85 z 5
- Opis
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.