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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Zakup książki
Managing Marketing Information, Nigel Piercy, Martin J. Evans
- Język
- Rok wydania
- 1983
- Oprawa
- (miękka)
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- Tytuł
- Managing Marketing Information
- Język
- angielski
- Autorzy
- Nigel Piercy, Martin J. Evans
- Wydawca
- Taylor & Francis
- Rok wydania
- 1983
- Oprawa
- miękka
- Liczba stron
- 223
- ISBN10
- 0709920261
- ISBN13
- 9780709920267
- Seria
- Tagi
- Biznes
- Opis
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.