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In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
Zakup książki
Customer Relationship Management, Judith W. Kincaid
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
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- Tytuł
- Customer Relationship Management
- Język
- angielski
- Autorzy
- Judith W. Kincaid
- Wydawca
- Prentice Hall Professional
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 512
- ISBN10
- 013035211X
- ISBN13
- 9780130352118
- Seria
- Tagi
- Biznes
- Ocena
- 4,5 z 5
- Opis
- In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.