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""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net
Zakup książki
Global Brand Strategy, Sicco Van Gelder
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
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- Tytuł
- Global Brand Strategy
- Podtytuł
- Unlocking Branding Potential Across Countries, Cultures & Markets
- Język
- angielski
- Autorzy
- Sicco Van Gelder
- Wydawca
- Kogan Page
- Rok wydania
- 2005
- Oprawa
- miękka
- ISBN10
- 074944469X
- ISBN13
- 9780749444693
- Seria
- Tagi
- Biznes
- Ocena
- 2,8 z 5
- Opis
- ""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking."" -- placebrands.net