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E-business and e-commerce management : strategy, implementation and practice

E-business and e-commerce management

Ocena książki

Parametry

  • 733 strony
  • 26 godzin czytania

Więcej o książce

" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.

Zakup książki

E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey

Język
Rok wydania
2011
Oprawa
(miękka)
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3,9
Bardzo dobra
87 Ocena

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Tytuł
E-business and e-commerce management : strategy, implementation and practice
Podtytuł
E-business and e-commerce management
Język
angielski
Rok wydania
2011
Oprawa
miękka
Liczba stron
733
ISBN10
0273752014
ISBN13
9780273752011
Seria
Tagi
Biznes
Ocena
3,85 z 5
Opis
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.