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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Zakup książki
Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Język
- Rok wydania
- 2012
- Oprawa
- (twarda)
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- Tytuł
- Lifestyle Brands
- Podtytuł
- A Guide to Aspirational Marketing
- Język
- angielski
- Autorzy
- Stefania Saviolo, Antonio Marazza
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2012
- Oprawa
- twarda
- Liczba stron
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,7 z 5
- Opis
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.