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Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
Zakup książki
Small business marketing management, Ian Chaston, Terry Mangles
- Język
- Rok wydania
- 2002
- Oprawa
- (miękka)
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- Tytuł
- Small business marketing management
- Język
- angielski
- Autorzy
- Ian Chaston, Terry Mangles
- Wydawca
- Palgrave
- Rok wydania
- 2002
- Oprawa
- miękka
- Liczba stron
- 285
- ISBN10
- 0333980751
- ISBN13
- 9780333980750
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.