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Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR
Zakup książki
Competing on value, Peter Karp, Mack Hanan
- Język
- Rok wydania
- 1991
- Oprawa
- (twarda)
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- Tytuł
- Competing on value
- Język
- angielski
- Autorzy
- Peter Karp, Mack Hanan
- Wydawca
- AMACOM
- Rok wydania
- 1991
- Oprawa
- twarda
- ISBN10
- 0814450369
- ISBN13
- 9780814450369
- Seria
- Tagi
- Biznes
- Ocena
- 3,55 z 5
- Opis
- Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value--i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation copyrighted by Book News, Inc., Portland, OR