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"In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."-- Amazon.com
Zakup książki
Never Lose a Customer Again, Joey Coleman
- Język
- Rok wydania
- 2018
- Oprawa
- (twarda)
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- Tytuł
- Never Lose a Customer Again
- Język
- angielski
- Autorzy
- Joey Coleman
- Wydawca
- Portfolio Penguin
- Rok wydania
- 2018
- Oprawa
- twarda
- Liczba stron
- 368
- ISBN10
- 0735220034
- ISBN13
- 9780735220034
- Seria
- Kategorie
- Tagi
- Biznes, Przywództwo
- Ocena
- 4,15 z 5
- Opis
- "In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship."-- Amazon.com