Wyprzedane
Więcej o książce
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.
Zakup książki
Rethinking the Media Audience, Pertti Alasuutari
- Język
- Rok wydania
- 1999
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Nikt jeszcze nie ocenił.
- Tytuł
- Rethinking the Media Audience
- Język
- angielski
- Autorzy
- Pertti Alasuutari
- Wydawca
- Sage
- Rok wydania
- 1999
- Oprawa
- miękka
- Liczba stron
- 224
- ISBN10
- 0761950710
- ISBN13
- 9780761950714
- Seria
- Tagi
- Opis
- Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.