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Demystifying Marketing: A Guide to the Fundamentals for Engineers

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  • 216 stron
  • 8 godzin czytania

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Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.

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Demystifying Marketing: A Guide to the Fundamentals for Engineers, Patrick Forsyth

Język
Rok wydania
2007
Oprawa
(miękka)
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Tytuł
Demystifying Marketing: A Guide to the Fundamentals for Engineers
Język
angielski
Oprawa
miękka
Liczba stron
216
ISBN13
9780863418068
Seria
Tagi
Biznes
Ocena
4 z 5
Opis
Focusing on practicality, this book explores essential marketing concepts while highlighting their significance in the engineering field. It aims to make marketing accessible and understandable, providing readers with a solid foundation in key marketing principles and their real-world applications.