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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
Zakup książki
Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers
- Język
- Rok wydania
- 2006
- Oprawa
- (miękka)
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- Tytuł
- Marketing Destinations and Venues. For Conferences, Conventions and Business Events
- Język
- angielski
- Autorzy
- Rob Davidson, Tony Rogers
- Wydawca
- Elsevier
- Rok wydania
- 2006
- Oprawa
- miękka
- ISBN10
- 0750667001
- ISBN13
- 9780750667005
- Seria
- Kolekcja
- Events management series
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,5 z 5
- Opis
- Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments