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Exploring the intersection of public relations and digital communication, this book delves into strategies for leveraging social media to enhance brand reputation and engage audiences. It emphasizes the importance of transparency and authenticity in online interactions while providing practical insights for managing crises in the digital age. The text offers case studies and actionable tips, making it a valuable resource for PR professionals looking to navigate the evolving landscape of social media and its impact on public perception.
Zakup książki
Public Relations and the Social Web, Robin Brown
- Język
- Rok wydania
- 2009
- Oprawa
- (twarda)
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- Tytuł
- Public Relations and the Social Web
- Podtytuł
- How to Use Social Media and Web 2.0 in Communications
- Język
- angielski
- Autorzy
- Robin Brown
- Wydawca
- Kogan Page
- Rok wydania
- 2009
- Oprawa
- twarda
- Liczba stron
- 194
- ISBN13
- 9780749455071
- Seria
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,25 z 5
- Opis
- Exploring the intersection of public relations and digital communication, this book delves into strategies for leveraging social media to enhance brand reputation and engage audiences. It emphasizes the importance of transparency and authenticity in online interactions while providing practical insights for managing crises in the digital age. The text offers case studies and actionable tips, making it a valuable resource for PR professionals looking to navigate the evolving landscape of social media and its impact on public perception.