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A provocative look at modern-day advertising explores how the boundaries between fine art and marketing have disappeared as advertisers use famous works of art to sell their products and artists become famous by transforming advertising into art.
Zakup książki
The Fine Art of Advertising, Barry Hoffman
- Język
- Rok wydania
- 2002
- Oprawa
- (twarda)
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- Tytuł
- The Fine Art of Advertising
- Język
- angielski
- Autorzy
- Barry Hoffman
- Rok wydania
- 2002
- Oprawa
- twarda
- Liczba stron
- 144
- ISBN10
- 1584792221
- ISBN13
- 9781584792222
- Seria
- Kategorie
- Tagi
- Biznes, Marketing i PR
- Ocena
- 3,25 z 5
- Opis
- A provocative look at modern-day advertising explores how the boundaries between fine art and marketing have disappeared as advertisers use famous works of art to sell their products and artists become famous by transforming advertising into art.