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Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.
Zakup książki
Account-Based Marketing, Edward Blackwell, Bev Burgess
- Język
- Rok wydania
- 2025
- Oprawa
- (twarda)
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- Tytuł
- Account-Based Marketing
- Podtytuł
- The Definitive Handbook for B2B Marketers
- Język
- angielski
- Autorzy
- Edward Blackwell, Bev Burgess
- Wydawca
- Kogan Page
- Rok wydania
- 2025
- Oprawa
- twarda
- Liczba stron
- 288
- ISBN13
- 9781398619159
- Seria
- Kategorie
- Tagi
- Opis
- Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.