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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Zakup książki
Sales Force Design For Strategic Advantage, Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer
- Język
- Rok wydania
- 2004
- Oprawa
- (twarda)
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- Tytuł
- Sales Force Design For Strategic Advantage
- Język
- angielski
- Wydawca
- Palgrave Macmillan
- Rok wydania
- 2004
- Oprawa
- twarda
- Liczba stron
- 400
- ISBN10
- 1403903050
- ISBN13
- 9781403903051
- Seria
- Tagi
- Biznes
- Ocena
- 4,35 z 5
- Opis
- This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.