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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
Zakup książki
Successful E-mail Marketing Strategies, Arthur Middleton Hughes, Arthur Sweetser
- Język
- Rok wydania
- 2009
- Oprawa
- (twarda)
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Metody płatności
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- Tytuł
- Successful E-mail Marketing Strategies
- Język
- angielski
- Wydawca
- Racom Communication
- Rok wydania
- 2009
- Oprawa
- twarda
- Liczba stron
- 395
- ISBN10
- 1933199164
- ISBN13
- 9781933199160
- Seria
- Kategorie
- Tagi
- Biznes
- Ocena
- 4,2 z 5
- Opis
- When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.