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Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
Zakup książki
The Definitive Guide to Direct and Interactive Marketing, Merlin Stone, Alison Bond, Elizabeth Blake
- Język
- Rok wydania
- 2003
- Oprawa
- (miękka)
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- Tytuł
- The Definitive Guide to Direct and Interactive Marketing
- Język
- angielski
- Autorzy
- Merlin Stone, Alison Bond, Elizabeth Blake
- Rok wydania
- 2003
- Oprawa
- miękka
- Liczba stron
- 412
- ISBN10
- 0273675206
- ISBN13
- 9780273675204
- Seria
- Tagi
- Biznes, Marketing i PR
- Opis
- Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.