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Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
Zakup książki
Web Site Measurement Hacks, Eric T. Peterson
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
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- Tytuł
- Web Site Measurement Hacks
- Język
- angielski
- Autorzy
- Eric T. Peterson
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 430
- ISBN10
- 0596009887
- ISBN13
- 9780596009885
- Seria
- Tagi
- Ocena
- 3,7 z 5
- Opis
- Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.