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Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.
Zakup książki
Product Assortment and Consumer Choice, Alexander Chernev
- Język
- Rok wydania
- 2012
- Oprawa
- (miękka)
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- Tytuł
- Product Assortment and Consumer Choice
- Podtytuł
- An Interdisciplinary Review
- Język
- angielski
- Autorzy
- Alexander Chernev
- Wydawca
- Now Publishers Inc
- Rok wydania
- 2012
- Oprawa
- miękka
- Liczba stron
- 74
- ISBN13
- 9781601985347
- Seria
- Ocena
- 5 z 5
- Opis
- Focusing on the consumer's perspective, this book explores how product assortment affects decision-making and choice. It reviews existing literature and theoretical developments to propose research propositions that clarify the relationship between product variety and consumer behavior. By addressing three key questions, it aims to enhance understanding of the consumer aspect of assortment research, providing valuable insights for both academics and practitioners in the field.