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Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.
Zakup książki
Scientific Advertising - Masters of Marketing Secrets, Robert C. Worstell, Claude C. Hopkins
- Język
- Rok wydania
- 2017
- Oprawa
- (miękka)
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- Tytuł
- Scientific Advertising - Masters of Marketing Secrets
- Podtytuł
- From the First Great Copywriter
- Język
- angielski
- Autorzy
- Robert C. Worstell, Claude C. Hopkins
- Wydawca
- Lulu.com
- Rok wydania
- 2017
- Oprawa
- miękka
- Liczba stron
- 72
- ISBN13
- 9781312100589
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.