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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
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The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.
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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You, Daniel Quinn Mills
- Język
- Rok wydania
- 1996
- Oprawa
- (twarda)
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- Tytuł
- Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
- Język
- angielski
- Autorzy
- Daniel Quinn Mills
- Rok wydania
- 1996
- Oprawa
- twarda
- Liczba stron
- 210
- ISBN13
- 9780875846545
- Seria
- Tagi
- Biznes
- Ocena
- 2,65 z 5
- Opis
- The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.