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The advertising agency business : the complete manual for management & operation

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When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how

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The advertising agency business : the complete manual for management & operation, Eugene J. Hameroff

Język
Rok wydania
1998
Oprawa
(twarda)
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Tytuł
The advertising agency business : the complete manual for management & operation
Język
angielski
Rok wydania
1998
Oprawa
twarda
ISBN10
084423169x
ISBN13
9780844231693
Seria
Tagi
Biznes
Ocena
3,75 z 5
Opis
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how