Obecnie nie mamy tej książki w magazynie
Więcej o książce
Focusing on the cognitive processes behind user experience, this practical guide reveals how customer perceptions are formed in the mind rather than just on screens. It offers valuable insights for corporate leaders, marketers, product owners, and designers on conducting "contextual interviews" to gather critical information. Author John Whalen provides strategies for applying these insights to create exceptional, multisensory experiences that resonate with customers, enhancing product and service design.
Zakup książki
Designing for How People Think, John Whalen
- Język
- Rok wydania
- 2019
- Oprawa
- (miękka)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Designing for How People Think
- Podtytuł
- Using Brain Science to Build Better Products
- Język
- angielski
- Autorzy
- John Whalen
- Wydawca
- O'Reilly
- Rok wydania
- 2019
- Oprawa
- miękka
- ISBN13
- 9781491985458
- Seria
- Ocena
- 3,7 z 5
- Opis
- Focusing on the cognitive processes behind user experience, this practical guide reveals how customer perceptions are formed in the mind rather than just on screens. It offers valuable insights for corporate leaders, marketers, product owners, and designers on conducting "contextual interviews" to gather critical information. Author John Whalen provides strategies for applying these insights to create exceptional, multisensory experiences that resonate with customers, enhancing product and service design.