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Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.
Zakup książki
Strategic Marketing Management - Theory and Practice, Alexander Chernev
- Język
- Rok wydania
- 2019
- Oprawa
- (twarda)
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- Tytuł
- Strategic Marketing Management - Theory and Practice
- Język
- angielski
- Autorzy
- Alexander Chernev
- Wydawca
- Cerebellum Press
- Rok wydania
- 2019
- Oprawa
- twarda
- Liczba stron
- 522
- ISBN13
- 9781936572588
- Seria
- Tagi
- Biznes
- Ocena
- 5 z 5
- Opis
- Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.