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Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.
Zakup książki
Cases in strategic management, A. J. Strickland, Arthur A. Thompson
- Język
- Rok wydania
- 1995
- Oprawa
- (miękka)
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- Tytuł
- Cases in strategic management
- Język
- angielski
- Autorzy
- A. J. Strickland, Arthur A. Thompson
- Wydawca
- Irwin
- Rok wydania
- 1995
- Oprawa
- miękka
- ISBN10
- 0256150621
- ISBN13
- 9780256150629
- Seria
- Tagi
- Biznes
- Opis
- Thompson / Strickland CASES is the softcover cases component of this marketing-leading strategic management package. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall.