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Omni-Channel Retail and the Supply Chain

Working Together for a Competitive Advantage

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Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.

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Omni-Channel Retail and the Supply Chain, Paul Myerson

Język
Rok wydania
2020
Oprawa
(twarda)
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Tytuł
Omni-Channel Retail and the Supply Chain
Podtytuł
Working Together for a Competitive Advantage
Język
angielski
Rok wydania
2020
Oprawa
twarda
Liczba stron
266
ISBN13
9780367641979
Seria
Opis
Focusing on omni-channel marketing, this book explores its influence on supply chain and logistics, providing insights for management to adapt to current challenges and future demands. It emphasizes strategies to enhance customer service, improve profitability, and secure a competitive edge in an evolving marketplace.