Purposeful. Are You a Manager... Or a Movement Starter?

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"Ordinary people make extraordinary change. Jennifer Dulski has been a startup founder, a tech executive, and president of Change.org, the social-good company that spurs change by making it easy to start petitions aimed at key decision-makers. Though the business and activism worlds may seem diametrically opposed in their missions and methods, Dulski argues that the best leaders in both fields have one crucial point in common: they lead movements. Whether you're at a startup or a political campaign, a Fortune 500 company or a nonprofit, you can turn a mission into a movement by helping others believe that they have the power to make change. Dulski teaches readers to accomplish huge goals step-by-step by tapping into their visions and inspiring others to join the cause, as she has done as an executive at Google, Yahoo, and Change.org. Now she pairs her experience with stories of movement leaders from both the business and activism worlds. Their passions and origin stories vary widely, but Dulski distills the common themes from these change-makers' experiences into a few key takeaways such as 'passion is an equaliser'; 'why not me'; and 'encourage others with vulnerability'. This is an invaluable resource for all would-be leaders who want to make an impact on the world"--Provided by publisher