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How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you
Zakup książki
Think Like Your Customer, Bill Stinnett
- Język
- Rok wydania
- 2005
- Oprawa
- (miękka)
Metody płatności
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- Tytuł
- Think Like Your Customer
- Język
- angielski
- Autorzy
- Bill Stinnett
- Wydawca
- McGraw-Hill
- Rok wydania
- 2005
- Oprawa
- miękka
- Liczba stron
- 288
- ISBN10
- 0071441883
- ISBN13
- 9780071441889
- Seria
- Tagi
- Biznes
- Ocena
- 3,75 z 5
- Opis
- How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys. In addition, you