Obecnie nie mamy tej książki w magazynie
Więcej o książce
Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.
Zakup książki
Join the Brand: Building Loyal Communities and the Need for Belonging, Norty Cohen
- Język
- Rok wydania
- 2018
- Oprawa
- (twarda)
Jak tylko się pojawi, wyślemy Ci wiadomość e-mail.
Metody płatności
Brakuje nam tutaj Twojej recenzji.
- Tytuł
- Join the Brand: Building Loyal Communities and the Need for Belonging
- Język
- angielski
- Autorzy
- Norty Cohen
- Wydawca
- Ideapress Publishing
- Rok wydania
- 2018
- Oprawa
- twarda
- Liczba stron
- 220
- ISBN13
- 9781940858685
- Seria
- Tagi
- Biznes
- Ocena
- 3,4 z 5
- Opis
- Exploring the psychology of brand loyalty, the author investigates how consumers become passionate advocates for brands, likening their commitment to a sticker on a laptop. Through recent research, insights into the motivations of brand enthusiasts are revealed, highlighting their role in enhancing brand visibility and fostering long-term equity. Cohen's work delves into the dynamics of consumer behavior, offering a fresh perspective on brand engagement and the factors that drive individuals to champion their favorite brands.