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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
Zakup książki
Financial aspects of marketing, Ruth A. Schmidt, Helen Wright
- Język
- Rok wydania
- 1996
- Oprawa
- (miękka)
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- Tytuł
- Financial aspects of marketing
- Język
- angielski
- Autorzy
- Ruth A. Schmidt, Helen Wright
- Wydawca
- Macmillan Business
- Rok wydania
- 1996
- Oprawa
- miękka
- Liczba stron
- 320
- ISBN10
- 0333637828
- ISBN13
- 9780333637821
- Seria
- Tagi
- Biznes
- Ocena
- 4 z 5
- Opis
- This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features - Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.