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Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.
Zakup książki
The myth of excellence : why great companies never try to be the best at everything, Frederick A. Crawford, Ryan Mathews
- Język
- Rok wydania
- 2001
- Oprawa
- (twarda)
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- Tytuł
- The myth of excellence : why great companies never try to be the best at everything
- Język
- angielski
- Autorzy
- Frederick A. Crawford, Ryan Mathews
- Wydawca
- Crown Business
- Rok wydania
- 2001
- Oprawa
- twarda
- ISBN10
- 0609608207
- ISBN13
- 9780609608203
- Seria
- Kategorie
- Tagi
- Biznes, Case Studies
- Ocena
- 3,6 z 5
- Opis
- Is being the best, across the board, the best strategy for business success? "The Myth of Excellence" answers that question with an emphatic "no" and makes a compelling case of focusing resources on more targeted goals.