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Focusing on the intersection of psychology and artificial intelligence, this book delves into how leading brands effectively leverage these elements to enhance their digital marketing strategies. It provides insights into the psychological principles that drive consumer behavior and the innovative AI technologies that can optimize marketing efforts, making it a valuable resource for marketers seeking to improve their approach in a competitive landscape.
Zakup książki
Practical Digital Marketing and AI Psychology, J. Jonathan Gabay
- Język
- Rok wydania
- 2024
- Oprawa
- (miękka)
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- Tytuł
- Practical Digital Marketing and AI Psychology
- Podtytuł
- How to Gain Online Consumer Trust and Sales Using Technologies and Psychology
- Język
- angielski
- Autorzy
- J. Jonathan Gabay
- Wydawca
- Taylor & Francis Ltd
- Rok wydania
- 2024
- Oprawa
- miękka
- Liczba stron
- 438
- ISBN13
- 9781032530284
- Seria
- Opis
- Focusing on the intersection of psychology and artificial intelligence, this book delves into how leading brands effectively leverage these elements to enhance their digital marketing strategies. It provides insights into the psychological principles that drive consumer behavior and the innovative AI technologies that can optimize marketing efforts, making it a valuable resource for marketers seeking to improve their approach in a competitive landscape.