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Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Zakup książki
Branding : a very short introduction, Robert W. Jones
- Język
- Rok wydania
- 2017
- Oprawa
- (miękka)
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- Tytuł
- Branding : a very short introduction
- Język
- angielski
- Autorzy
- Robert W. Jones
- Wydawca
- Oxford University Press
- Rok wydania
- 2017
- Oprawa
- miękka
- Liczba stron
- 136
- ISBN10
- 0198749910
- ISBN13
- 9780198749912
- Seria
- Kategorie
- Tagi
- Tematy historyczne, Biznes
- Ocena
- 3,7 z 5
- Opis
- Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.